ABOUT US

Over 50 Years Crafting Unforgettable Sports Moments

Totem Outdoor Outfitters is an Edmonton-based business that is not driven by commission. Our priority has always been our exceptional customer service and extensive product knowledge. Unlike online stores, we operate solely from our physical location, enabling you to personally connect with us on an individual level. As proud members of the Sports Excellence Corporation, we are able to offer top-quality brands at competitive prices. Our dedicated staff is committed to helping you find the perfect product that suits both your needs and budget. We have personally used the products we sell for our own outdoor adventures, ensuring their quality and reliability. Totem is always adapting to the latest trends and brands to stay current. In each of our four sections, including the Sports Exchange, Evaluation Center, Rental and Repair Department, and Retail Outdoor Store, we strive to showcase the items that our customers have requested and purchased over the years.

You are welcome to visit and get acquainted with our Totem family.

Built With Pride Inside

Whether you're a beginner or an expert in a new sport, our store is here to cater to your needs. Our Retail Store offers a wide range of outdoor gear to prepare you for a refreshing outdoor experience or kickstart an exciting adventure. If you have a specific item in mind, feel free to contact us and we'll gladly assist you. Our Sports Exchange deals in both new and used high-quality gear. Our inventory is constantly changing with the seasons. At our Evaluation Center, our staff will assess your gear and determine a fair price for selling. You can choose between trading it in for store credit or opting for a consignment option. In our Rental and Repair Department, we provide trustworthy and secure equipment, whether it's repairing your current gear or offering rental packages for your next escapade. Pay us a visit and discover the unique Totem experience and everything it has to offer!

Totem Outdoor Outfitters is a long-standing, family-friendly business that has been operating for more than five decades. In our store, you can find a wide range of high-quality new and used outdoor equipment, including canoes, kayaks, cross country skis, snowshoes, and more. If you're unsure about making a purchase, our rental shop offers skates, skis, snowboards, snowshoes, canoes, kayaks, stand-up paddle boards, PFDs, and other gear for rent. Additionally, we provide affordable services such as skate sharpening, ski and snowboard waxing, heat molding for skates, and repairs for damaged items.
If you or your child are interested in starting a new sport but don't want to spend a fortune right away, our Sports Exchange offers a wide selection of new and used sporting equipment. Through our Evaluation Center, you can trade in your old gear and receive 50% of the item's sale value, which you can then use towards purchasing new or gently used equipment (some restrictions apply).
What makes us even more unique is our rapid Rewards program! For any regular-priced item priced above $20.00, you'll earn points that will be stored in your account and can be used to save you money on future purchases.
At Totem, we take pride in being a friendly, family-owned business with a team of charismatic and helpful staff who do not work on commission. We are here solely to assist you!

Did you know?

                                                                     
  1.  That Totem Outfitters was born in 1962
  2.  The birthplace of Totem Outfitters was  Calgary, Alberta
  3.  The first Edmonton Totem Outfitters store opened in 1972
  4.  Totem has been at its current location since the spring of 1984
  5.  The Sports Exchange has been open since 1986
  6.  In January of 2022 Totem employed 30 full and part time staff and throughout the pandemic!
  7.  The Totem Repair shop sharpened 15,654 pairs of skates last year
  8.   Totem inventories at least a MILE of new and used pairs of skates!
  9.       That Totem is a family owned business. 

To commemorate Totem's 50th anniversary, we made the decision to introduce a new logo. We opted for this logo due to its portrayal of family values and its connection to Totem Outfitters in Calgary, which had an eagle as its logo. Keeping this in mind, we felt that the Eskimo symbol needed a partner for life, just like wolves mate for life, work as a team in family units, protect their offspring, and possess strong communication skills to stay together. Our aim at Totem is to be a store that prioritizes family, and we view our staff and customers as part of our extended family. The wolf symbol holds significant meaning for our store and the customers we serve, as it symbolizes family. If you observe closely, you will notice that the wolf's neck features the tail of a killer whale, while the ear has the eye of an eagle. Above the whale's tail, you can spot a raven's beak. Ravens are seen as symbols of wisdom and change. We believe that in order to achieve success, it is vital to adapt to change. Totem has consistently embraced change in the past, and we will continue to do so in the future.

To commemorate Totem's 50th Anniversary, they are celebrating extraordinary individuals who have left a significant mark. One such person is Vance Theoret, an artist renowned for his awe-inspiring stone bear carvings. Vance's sculptures are revered for their meticulous craftsmanship and their ability to elicit emotions of strength, untamed wilderness, and a deep affinity with the natural world. Totem encourages you to explore Vance's website to delve into his artistic journey and creative approach. Totem conveys appreciation for Vance's invaluable contributions and recognize his exceptional talent as a wellspring of inspiration.

https://www.vancetheoret.com

Staff Fun & Recognition

Staff Ski Trip Family Day Weekend Feb. 19 & 20, 2023

Staff Memories

Made over Time

Your cart is empty Continue
Shopping Cart
Subtotal:
Discount 
Discount 
View Details
- +
Sold Out